KFC had a contest to Create a Reality TV Commercial for Bigger, Better Popcorn Chicken! Entering to Win $10,000 and a One-time Primetime Network Airing of Your Commercial 2nd and 3rd Place Winners Each Receive $5,000. Chaseworks was up to the task.
We found out about the contest on Friday, September 19, 2003 and it the entry had to be received by them in Kentucky of course, by September 23 at 5pm eastern! So we shot the footage on Saturday and shipped it out on Sunday. That's speedy entertainment!
"should have won" (delighted viewer)
Well the KFC folks apparently thought our video was too funny to show on prime time television so they selected three other finalists. The general concesus is that they are all pretty lame, but gotta give props to the fish one for being pretty well done, despite being a rip off of the mountain dew whale commercial.